Loughborough Students Tribes

We know there is no such thing as the “average Loughborough Student” and that if we only aim to please the majority we won’t be doing our job properly.

We are working with a leading market research company to find clusters of Loughborough students who share some important characteristics in terms of their needs, attitudes and behaviours. We aim to use the “tribes” to help us think about a broader range of students when we are planning what the Union does and how to let you know about it.

We have developed five “Golden Questions” which when processed through a complex algorithm indicates which tribe you most relate to. We can then use this to make sure our communication with you is targeted on the things you are most likely to be interested in.

There are five tribes which we believe, to some extent, cover the entire student demographic. You may find that you relate to several of these, and the chances are you are made up of a mixture. What our system does is assign you to the tribe which is most like you.

Here are our tribes:


"I like a big night out and I am also interested in getting involved with things like Sport, RAG and other activities, particularly as part of a group e.g., from my Hall."


"I love to get involved and I will often have an opinion on how things should be organised, so I am not afraid to step up when it’s needed."


"I like people to know I care that things are done properly whether it’s in the Union, the University or wider society; this extends to being interested in good design and personal appearance."


"I am pretty easy going, I might get involved in things but I don’t particularly want to take on extra responsibilities right now. I might be interested in things that would make my life at University easier."


"I have come to University for a degree and I am committed to my subject, so I am much more interested in things that will improve my course and career than a drink based social life."

Click here to find out which tribe you belong to!